Your leadership style has a name.

What is LeadType?

LeadType is a leadership personality assessment built around 12 distinct archetypes. Over the course of 10 minutes, you'll answer questions about how you think, decide, and lead — and uncover the unique fingerprint that defines your leadership identity. Your results are free. A deeper personalized report revealing exactly how your archetypes blend is available for $12.99.

• Free Assessment

The 12 Archetypes

Not all leaders think the same way — and they shouldn't. The 12 LeadType archetypes capture the full spectrum of leadership identity: how you handle pressure, build teams, make decisions, and show up when it matters most. Each archetype has a name, a story, and a shadow side. Most leaders are a blend of several — and that blend is what makes you irreplaceable.

• Discover Yours

Take the Assessment

Answer 50 questions about how you think, decide, and lead. Takes about 10 minutes. No right or wrong answers — just honest ones.

Get Your Free Results

Your primary archetype and a full personality blurb land in your inbox instantly — completely free. See yourself clearly for the first time.

Go Deeper For $12.99

Unlock a fully personalized report that reveals how all 12 archetypes blend uniquely inside you — your strengths, tensions, blind spots, and growth edges.